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Google Ads
Search campaigns and landing pages aligned around the same query, offer, and conversion action.
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What WebXNI audits
The review starts with the business facts, real customer intent, and the conversion action that matters for this service.
- Search terms, geography, schedule, and negative coverage
- Ad-to-page message match and mobile conversion paths
- Conversion definitions, lead quality, spend, and close feedback
What a practical scope can include
- Intent-led campaign and landing-page structure
- Call and form measurement plan with QA evidence
- Reporting view tied to qualified inquiries—not clicks alone
How this connects to the lead system
Traffic and activity are not treated as the finish line. The scope connects the channel to a relevant page or contact action, validates delivery, and identifies who owns follow-up.