Measure the journey
Google Analytics 4
Consent-aware acquisition, engagement, landing-page, event, call, and form measurement tied to the actions that matter.
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What WebXNI audits
The review starts with the business facts, real customer intent, and the conversion action that matters for this service.
- Property, data stream, access, retention, consent, and existing tags
- Traffic sources, landing pages, engagement, internal traffic, and referral quality
- Approved events and conversions, duplicate firing, parameters, and reporting gaps
What a practical scope can include
- GA4 property or stream configuration within the agreed scope
- Plain-language event and conversion measurement plan
- Debug, consent, real-time, and representative journey QA
How this connects to the lead system
Traffic and activity are not treated as the finish line. The scope connects the channel to a relevant page or contact action, validates delivery, and identifies who owns follow-up.